History Of DiSC

Everything DiSC History

DiSC has a long-standing history rooted in psychology and research. Since the 1920s, the DiSC model has evolved and expanded into a multi-faceted learning solution designed to deliver personalised insights that foster engagement and collaboration in today’s ever-changing workplace. Take a journey back in time and learn about the landmark events that have helped shape what Everything DiSC is today.

1928

Emotions of Normal People

Emotions Of Normal People book cover


The DiSC® Model of Behaviour was first proposed in 1928 by William Moulton Marston, a physiological psychologist, in his book Emotions of Normal People. Marston made a deliberate decision to focus only on psychological phenomena that were directly observable and measurable through objective means. From his research, Marston theorised that the behavioural expression of emotions could be categorised into four primary types, stemming from the person’s perceptions of self in relationship to their environment. These four types were labelled by Marston as Dominance (D), Inducement (I), Submission (S), and Compliance (C). He created a model that integrated these four types of emotional expression into a two-dimensional, two-axis space. Because Marston himself had little interest in theoretical concepts of personality or temperament, he never created a psychological instrument to measure his model. The contemporary understanding of DiSC maintains some of the core principles advanced by Marston, but the current presentation of the model also incorporates many additions and changes that are informed by advances in psychological measurement and theory.

1940

Early Measurement of DiSC Concepts: Activity Vector Analysis

The history of DiSC measurement begins in the 1940s with industrial psychologist, Walter V. Clarke. Clarke built a test for personnel selection called the Activity Vector Analysis. Following the “lexical approach” that was popular at that time, Clarke identified a list of adjectives that were commonly used in describing others. He collected information on the adjectives using a checklist format, and asked participants to check the specific words that describe them. After collecting and analysing the data on this instrument, he discovered that the four factors produced from the data (aggressive, sociable, stable, and avoidant) sounded a lot like DiSC. Clarke concluded that the data could be best explained by Marston’s model of human behaviour.

1950

Early Measurement of DiSC Concepts: Self-Discription Instrument

A staff member of Walter Clarke Associates developed an assessment for John Cleaver, which they called Self Discription. It began like the Activity Vector Analysis as an adjective checklist, but evolved into a 24 tetrad, forced-choice instrument. Factor analyses of the Self Discription produced two factors that closely approximated the underlying axes of Marston’s model, lending considerable empirical support not only to the structure of the model he proposed, but to Clarke’s earlier claim that a DiSC®-based instrument could be created.

1970

First DiSC Assessment: Personal Profile System® (PPS)

In the 1970s, John Geier, a faculty member in the University of Minnesota’s Department of Health Sciences, used Self-Discription to create the original Personal Profile System® (PPS). He formed a company called Performax (which eventually became Inscape Publishing and is now the Workplace Learning Solutions Group at Wiley) that was the first publisher of a DiSC assessment. Since the PPS used the same 24 tetrads and items that appeared in the original Self-Discription, Geier’s main contribution was not so much in the area of instrument development, but in furthering the understanding of the 15 basic patterns discovered by Clarke. Geier collected pattern descriptions through clinical interviews with hundreds of people. By extracting behavioural information from those interviews, he provided richer descriptions of these 15 patterns that had come to be known as the Classical Profile Patterns.

1994

28-Box Personal Profile System

A research effort was launched to improve the DiSC instrument that had basically remained unchanged since 1959. New items were added, non-functioning items were removed, and the overall reliability of the instrument increased. The new PPS was named the Personal Profile System 2800 Series (PPS 2800), referring to the new number of tetrads (28). First published in 1994, this version of the PPS is still used today, although it has since been renamed DiSC Classic®.

2000

Research into the Circumplex Representation of DiSC®

Comparison chart of classic disc with new

In the early 2000s, researchers associated with Wiley’s Workplace Learning Solutions Group (called Inscape at the time) began experimenting with ways to represent DiSC® with a circumplex model instead of with a line graph model. Here, a person’s DiSC style was represented with a dot within the DiSC map. The advantage of this representation was ease of interpretation and application. Researchers discovered that this circumplex approach to measuring and presenting DiSC shared substantial overlap with the Interpersonal Circumplex theory in academic psychological research. Drawing on this research and theory, the Everything DiSC® series of reports was developed as it exists today.

2007

Everything DiSC® Sales


The first Everything DiSC application to be launched was Everything DiSC Sales. This profile presented the participant's DiSC style using the circumplex DiSC map. Unlike the PPS, this profile focused on helping the learner understand the relevance of his or her DiSC style to a particular role within the organisation. This report contains three broad sections:

  • Understanding Your DiSC Sales Style
  • Understanding Customer Buying Styles
  • Adapting Your Sales Style to Your Customer's Buying Style

2008

Everything DiSC® Management

Everything DiSC Management Profile banner


The second Everything DiSC application to be launched was Everything DiSC Management. This profile is designed to help managers understand their own DiSC styles as well as the styles of the people they manage. Further, it helps managers bridge the gaps when there are style differences. The report contains five broad sections:

  • Your DiSC Management Style
  • Directing and Delegating
  • Motivation
  • Developing Others
  • Working with Your Manager

2009

Everything DiSC Workplace® and Everything DiSC® Comparison Report

Workplace Profile banner


The third Everything DiSC application to be launched was Everything DiSC Workplace®. This profile is designed for use by a wide range of participants, regardless of their role in the organisation. The report contains three broad sections:

  • Discover Your DiSC Style
  • Understanding Other Styles
  • Building More Effective Relationships

At the same time, Everything DiSC Comparison Reports were launched. These reports allowed for two people to compare themselves on not only their DiSC style, but also on a series of basic personality traits, such as careful vs. daring or sceptical vs. accepting.

2010

Everything DiSC 363® for Leaders


Drawing on three years of research, the Everything DiSC 363® for Leaders profile was launched. This is a 360-degree assessment that uses the DiSC model as a backdrop. In the assessment, observers are asked to evaluate a leader on 24 behaviours, such as finding opportunities or showing diplomacy.

2011

Everything DiSC Work of Leaders®

Work Of Leaders banner


The Everything DiSC Work of Leaders® profile was launched. Based on extensive research, this report splits the work of leaders into three categories: Vision, Alignment, and Execution. Using self-ratings of 18 different traits, participants are taught why some leadership behaviours come naturally to them and others require more deliberate effort.

2012

Adaptive Testing Implemented

Adaptive testing allows an assessment to change depending on a respondent's previous answers. This is useful in cases where the results of a standard assessment are inconclusive. In these instances, the Everything DiSC assessment will ask the respondent additional questions to reduce ambiguity in their results. Adaptive testing is the latest improvement to increase the accuracy of the Everything DiSC assessment and make the feedback more personalised and relevant for users.

2017

Everything DiSC® Productive Conflict

Productive Conflict banner


The Everything DiSC Productive Conflict Profile (English) was launched. Rather than focus on a step-by-step process for conflict resolution, Everything DiSC Productive Conflict helps learners curb destructive behaviors so that conflict can become more productive, ultimately improving workplace results and relationships.

2020

Everything DiSC® Agile EQ™

Agile EQ banner


The Everything DiSC Agile EQ profile was launched. It provides participants with valuable insights that help them explore the concept of emotional intelligence and take an agile approach to workplace interactions.

From Marston to the present, the understanding of the DiSC model continues to evolve. In each decade since Marston, new knowledge has been gained about what DiSC represents, and, along the way, new advances are continually applied to the model. This evolution will continue as we seek to meet the interpersonal demands of the global workplace, both today and into the future.

We Offer 2 Paths to DISC-Powered Success

Everything DiSC® is much more than a theory – it’s a suite of personalised learning experiences that help people expand their understanding of themselves and others resulting in more productive and effective workplace interactions. If you are interested in how you can help your organisation get things done and achieve better results, discover our DiSC training options that have helped thousands of organisations change the way they work together.

DiSC Fundamentals Course

This course is for trainers, coaches, and consultants who have knowledge and experience of psychometric tools (which may include DiSC) and wish to start integrating Everything DiSC into your change facilitation. 

This course will give you the fundamentals of the Everything DiSC model and Everything DiSC profiling.  It will provide enough information for you as an experienced facilitator to understand the benefits of Everything DiSC and to start implementing DiSC facilitation in your organisation or your clients' companies. After this course, you will have all the tools to start using DiSC profiles in your training and coaching sessions. 

View Full Course Information

Full DiSC Certification Training

This full DiSC certification training is for coaches, consultants and trainers with little or no knowledge of psychometric tools and/or the DiSC model who wish to take a deep dive into Everything model DiSC and learn how to use it in your training and coaching delivery.

You will learn the  fundamentals of the Everything DiSC model and Everything DiSC profiling and have the opportunity to develop confidence and expertise as a DiSC coach and DiSC facilitator. On sessions two and three, you will be given the opportunity to give an effective coaching feedback sessions using someone’s profile, to be coached using your own DiSC profile and to design a part of a DiSC training programme and deliver it to other delegates on the course.

View Full Training Contents

Not Sure Which Option Is Right For You?

Our Popular DiSC Profiles

Everything DiSC®

Workplace®

Gain insights into your behaviours and those of others around you. Understand and appreciate the work styles of others and learn how to communicate and persuade more effectively.

View Profile

Everything DiSC®

Agile EQ™

Boost your emotional IQ and learn more effective ways to respond to rapidly changing workplace situations. Learn to read the interpersonal requirements of a situation and respond appropriately.

View Profile

Everything DiSC®

Productive Conflict

Recognize and understand your conflict behaviours, and those of the people you work with, to transform destructive behaviour into productive, collaborative working relationships.

View Profile

How To Keep DiSC Alive

The new online platform by Wiley, Catalyst allows to keep the organisations and its employees to stay engaged with the programme and with each other.